Kanye West loses ego, takes up shift as shop assistant to serve Yeezy trainers at Adidas in London | The Independent | The Independent
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Adidas Yeezy Boost 350: Shoppers queue for hours in the cold on Oxford Street for Kanye West trainers | London Evening Standard | Evening Standard
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Ye or nay? Yeezy sneaker sales soar as fans, companies split on giving Kanye West the boot | CBC News
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adidas - Creating the future for London; adidas re-imagines the retail experience with new Oxford Street flagship store
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